Starting December 2025, Meta will leverage AI chat interactions from Messenger, WhatsApp, and Threads to deliver personalized content and ad recommendations, while keeping sensitive data private. Learn what this means for users and brands.
Trump-approved $14B TikTok U.S. spin-off keeps the app alive, the algorithm intact, and opportunities for brands and creators huge. Here’s what you need to know.
Meta has released fresh insights into how Facebook and Instagram perform in Europe, as part of its transparency obligations under the EU’s Digital Services Act (DSA). Platform Growth: Instagram’s Rapid Rise * User base per platform (Jan–Jun 2025): * Facebook: ~263.6 million monthly active users (MAU) in the
Meta is giving advertisers more control over how its AI tools generate ad content with the launch of a “Restricted Words” feature inside its Advantage+ Creative suite. This new update allows advertisers to block specific words or phrases from appearing in automatically generated ad headlines and copy. For marketers, this
Instagram is rolling out upgraded direct message (DM) management tools to help users better organize their inbox. The update brings new filtering options—such as sorting by story replies, unread messages, unanswered messages, followers, and verified users—making it easier to spot important conversations at a glance. Previously limited to