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$2 Trillion Opportunity with Gen Z of India—Research Insights from Snapchat and BCG

Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled  "The $2 Trillion Opportunity: How Gen Z is Shaping the New India."  Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest

Creator Economy Latest Report

Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements

Job board - TikTok is looking for a TikTok gaming creator manager

This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management

Trending Hashtags on Instagram 2024

Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;

YouTube Shorts increase video length to 3 minutes

YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies

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