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Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of
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Content marketers and social media gurus often tips vague advice like “Create quality content.” But what does that really mean? What defines “quality content” in the realm of social media? The truth is, it’s subjective. Consider the viral dance challenges on TikTok—millions of users see them as engaging
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Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India." Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest
Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies
YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative AI. In its announcement post, YouTube said the new likeness management tech will help to safeguard its creators and partners while enabling them to “harness
Pinterest has revealed its top trends for fall 2024, showcasing fresh perspectives in fashion, beauty, home decor, food, and hobbies. As a leading hub for discovery, Pinterest has reported a surge in searches related to fall aesthetics and activities. Notably, interest in group activities has risen, with searches for "
Thinking About Using Reels for Your Holiday Campaign? Reels! have become Meta's fastest-growing content format on Facebook and Instagram, now crossing over 200 billion views each day across both platforms. Short-form video is now the leading content format, so if you want to enhance your marketing messaging, it&
Snapchat has announced an expansion of its ad offerings with the introduction of Sponsored Snaps, capitalizing on recent growth in its advertising business. Traditionally, the Snapchat inbox has been ad-free, but Snap is now introducing paid direct messages as part of its strategy to boost advertising revenue Commenting on the
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Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management
Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;
YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies
TikTok has officially expanded its Subscription feature to include non-LIVE creators, allowing a broader range of content creators to monetize their work. This change was announced on September 23, 2024, and marks a significant shift from the previous model that was limited to creators who streamed live content. TikTok first
Instagram has introduced brand new sticker types to enhance your Stories and Reels, along with an updated “Emoji Pong” game to challenge your friends. IG has added 38 new stickers, featuring popular classics like hearts and days of the week, for you to incorporate into your Stories and Reels These
For creators on YouTube, there is an exiting news, YouTube is expanding its AI-powered auto-dubbing feature, which allows creators to automatically translate and dub their videos into multiple languages. This update aims to help creators reach wider audiences by breaking down language barriers and enhancing global accessibility. During this week&
YouTube recently introduced a new feature called "Hype," aimed at helping small creators gain visibility and grow their audiences. Here are the key aspects of how this feature supports small creators. "It's a game-changer for viewers to showcase their favorite content and for creators to
TikTok had a tough day in court - with results leaning against its favor. As it argued against a U.S. law that could lead to its ban unless its Chinese parent company, ByteDance, divests its ownership by January 19, 2025. The case was heard by a three-judge panel at
As Christmas approaches, Meta has announced new ad updates for the year-end push, featuring simplified discount codes, enhanced reminder ads, in-store shopping promotions, and more. Advertisers can now leverage new AI-powered tools and creative formats to boost holiday sales, including promotional features and reminder ads. "Why it matters"
Meta confirmed that for UK users of Facebook and Instagram it will use publicly shared posts to train its AI models. We will begin training for AI at Meta using public content shared by adults on Facebook and Instagram in the UK over the coming months. This means that our
YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative AI. In its announcement post, YouTube said the new likeness management tech will help to safeguard its creators and partners while enabling them to “harness
