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OpenAI Announces SORA AI Video Launch

OpenAI has started the holidays early with the launch of a 12-day event called "12 days of OpenAI". Each day over the next week or so, OpenAI will be unveiling new updates to existing products as well as new software, including the much-anticipated Sora AI video generator. In

The Growing Impact of B2B Influencers: LinkedIn Report

LinkedIn recently surveyed more than 1,700 tech buyers across the UK, US, and India to get more insight into the role that influencers now play in shaping purchasing decisions. Influencer marketing is really taking off in B2B. What are B2B influencers and how are they different from B2C influencers?

Report: Social Media Marketing Is Shifting to Entertainment

The landscape of social media marketing is undergoing a fundamental transformation, moving away from traditional interaction-based strategies towards entertainment content. The evolution is primarily driven by platforms like TikTok, which has fundamentally reimagined how users consume social media content According: Marie La France, vice president of strategy, Dash Hudson In

Instagram to Remove Hashtag Following Feature

Instagram is removing the option to follow hashtags to counter the misuse done by hashtag spammers. As seen in the below notification: (Threads: Matt Navarra) So, Instagram is removing the option, but any topics that you already follow wont show posts and reels on your feed. What are Hashtag Spammers?

Hollywood Newsletter "The Ankler" reaches $10Million in Ad Revenue

Hollywood news outlet Ankler Media is expecting to hit annual revenue of $10m next year. The Ankler – the newsletter written since 2017 by Rushfield and around which Ankler Media has grown – has been on Substack since 2019. Ankler received an investment from Substack to remain on the platform when it

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