Airwallex Enters the Multibillion-Dollar Creator Economy

The creator economy is exploding, and Airwallex is making a move to solidify its position within this multi-billion dollar market by introducing tailored financial tools designed to streamline and enhance the financial operations of content creators worldwide.

according to Goldman Sachs, the need for efficient financial solutions has never been more pressing.

Addressing the Financial Challenges of Creators

With global audiences and revenue, content creators must manage the complex realities of cross-border transactions, currency conversions, and taxes. Recognizing these challenges, Airwallex has launched embedded finance tools that integrate seamlessly into creator platforms, enabling creators to:

• Accept Payments in Multiple Currencies: Creators can receive funds from followers and fans worldwide without the hassle of manual currency conversions.
• Utilize Multi-Currency Digital Wallets: Funds can be held in various currencies, providing flexibility in managing and disbursing earnings.
• Optimize Currency Conversion Fees: By leveraging Airwallex's transaction volume discounts, creators can save on fees when converting earnings to their home currency.

Ravi Adusumilli, Airwallex's Americas President, emphasized the company's mission: "Airwallex exists because we [saw] this problem of being able to move money from one country’s currency to another one’s currency. That's what we're building for."

Simplifying Tax Obligations

Creators often struggle with taxes, especially when earning money from many places. Airwallex helps by automatically collecting tax information and simplifying filing, so creators keep more of their earnings.

Adusumilli highlighted this feature, stating that the goal is to

"help them keep more money within their pockets."

PartnerStack's Integration with Airwallex

One of the early adopters of Airwallex's new capabilities is PartnerStack, a platform that connects creators with brands and affiliates. Geoff Seeman, Senior Product Manager at PartnerStack, noted:

"With Airwallex, we can centralize tax reporting and global payouts – creating a smoother experience for our users and allowing us to focus on supporting the growth of our network."

Strategic Global Expansion

Airwallex's commitment to serving the creator economy is complemented by its strategic global expansion efforts. The company has recently:

• Acquired MexPago: This acquisition strengthens Airwallex's presence in Latin America, a region where cross-border transactions constitute a significant portion of e-commerce activity, growing at an annual rate of 44%.
• Acquired CTIN Pay: By integrating CTIN Pay's robust payment infrastructure, Airwallex enhances its capabilities in Vietnam and the broader Asia-Pacific region, offering businesses seamless access to international transactions.
• Obtained a License in Brazil: Securing licensure from Banco Central do Brasil enables Airwallex to operate in one of the largest economies in Latin America, further solidifying its global footprint.

Summary: Airwallex is enhancing the creator economy by introducing embedded financial tools that simplify cross-border transactions, currency management, and tax compliance for content creators. Collaborations with platforms like PartnerStack and strategic expansions into markets such as Latin America and Asia-Pacific underscore Airwallex's commitment to supporting creators globally.