Starting December 2025, Meta will leverage AI chat interactions from Messenger, WhatsApp, and Threads to deliver personalized content and ad recommendations, while keeping sensitive data private. Learn what this means for users and brands.
TikTok
Trump-approved $14B TikTok U.S. spin-off keeps the app alive, the algorithm intact, and opportunities for brands and creators huge. Here’s what you need to know.
Meta has released fresh insights into how Facebook and Instagram perform in Europe, as part of its transparency obligations under the EU’s Digital Services Act (DSA). Platform Growth: Instagram’s Rapid Rise * User base per platform (Jan–Jun 2025): * Facebook: ~263.6 million monthly active users (MAU) in the
Instagram is rolling out upgraded direct message (DM) management tools to help users better organize their inbox. The update brings new filtering options—such as sorting by story replies, unread messages, unanswered messages, followers, and verified users—making it easier to spot important conversations at a glance. Previously limited to
Meta recently released its newest update on content enforcement trends and feed engagement—part of its ongoing effort toward transparency. Decline in External Link Visibility Meta's Q4 2024 Widely Viewed Content Report shows a striking trend: 97.9% of Facebook post views in the U.S. did not
Instagram recently introduced a feature called Instagram Map, designed to let users share their most recently active location with select followers, helping them discover nearby content and stay connected. Although Meta says the feature is opt-in and off by default, its rollout has prompted widespread concern over safety and privacy.
Meta
Meta has introduced major updates to its Brand Rights Protection tool, giving businesses stronger ways to defend their brands across Facebook and Instagram. The changes aim to make it easier and faster to combat scams, fraud, and impersonation. Expanded Scam Ad Reporting All businesses enrolled in Brand Rights Protection can
Few internet personalities have disrupted digital entertainment quite like Jimmy Donaldson, better known as MrBeast. What started as a teenage hobby turned into one of the most powerful content and business empires on the internet. His journey to billionaire status is a masterclass in reinvestment, strategy, and turning views into
TikTok
Ever wonder how a cookie shop from Utah became the TikTok sensation that has teenagers setting alarms for cookie announcements? Meet Crumbl, the dessert phenomenon that turned watching people eat cookies into must-see social media content. Since 2017, Crumbl has gone from a single shop trying to perfect the chocolate
Resources
Fashion and Luxury brands are increasingly leveraging social media to enhance their engagement and brand presence. In the latest Report By Dash Hudsan, we uncover how Fashion & Luxury brands are leveraging the native strength offer by TikTok, Instagram and YouTube to build their brands social strategies. Before we begin,