Creator Economy Latest Report
Goldman Sachs in its latest report, highlights significant growth projections for the creator economy.
It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion.
This growth is driven by several factors, including increased digital media consumption and advancements in technology that facilitate content creation.
According to "Eric Sheridan, senior equity research analyst"
The ecosystem is expanding for a number of reasons, including the increase in digital media consumption and the advent of technology that has lowered barriers to content creation, New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated content.
Key Findings from the Goldman Sachs Report
Market Growth: The creator economy is expected to grow at a compound annual growth rate (CAGR) of 10-20% over the next five years. This projection aligns with anticipated growth in global digital advertising spending during the same period.
Global Creator Base: The report estimates there are currently about 50 million creators worldwide, with this number expected to increase as more individuals enter the space.
Revenue Streams: Creators primarily earn income through:
- Brand Deals: Approximately 70% of their income comes from partnerships with brands.
- Advertising Revenue: Earnings from ad placements on various platforms.
- Subscriptions and Donations: Direct payments from followers through platforms that support these features.
Income Disparity: Despite the overall growth, only about 4% of creators are classified as professionals earning more than $100,000 annually. A significant portion of creators earns less than $2,000 per year, highlighting a stark income disparity within the creator community.
Technological Impact: Advances in technology, particularly artificial intelligence, are reshaping how creators produce and distribute content.AI tools are being developed to streamline content creation processes, making it easier for creators to engage their audiences.
Influencer Marketing Growth: Spending on influencer marketing is projected to be a major driver of growth in the creator economy. As brands increasingly recognize the value of partnering with creators to reach target audiences, this segment is expected to expand significantly.
Challenges and Opportunities
- Sustainability Concerns: While the creator economy is expanding, there are concerns regarding its sustainability, particularly as investment in creative startups has declined sharply compared to previous years.
- Quality vs. Quantity: As competition increases among creators and platforms, there is a shift towards prioritizing quality content over sheer volume. This trend suggests that successful creators will need to focus on delivering high-quality experiences to their audiences.
Key takeaways from Goldman Sachs report
The Goldman Sachs report underscores the immense potential of the creator economy as it continues to evolve and expand.
With substantial opportunities for monetization and growth, both individual creators and businesses must adapt to this dynamic landscape to thrive in the coming years.
Brands looking to engage with this market should consider innovative strategies that leverage the influence of creators while navigating the challenges inherent in this rapidly changing environment.
You can access the source of report here
