Daily Budget for Facebook Likes! You Won't Believe What Experiment Found!
Does daily budget affect your cost per like on Facebook ads?
This is a question many marketers grapple with, and we decided to put it to the test. Here's what is discovered through a simple experiment.
The Experiment Setup
To investigate this, we ran Facebook "Like" Ad in three identical campaigns with different daily budgets:
- £2 per day
- £10 per day
- £50 per day
All other factors, including ad content and settings, remained same. The only variable was the daily campaign budget.
This is the Overall Results
After spending nearly £500 across the above three campaigns, the results were surprisingly close:
- £50/day campaign: 24 pence per like
- £2/day campaign: 25 pence per like
- £10/day campaign: 26 pence per like
However, digging deeper revealed some interesting insights.
Day One Performance
On the first day, the results were quite different:
- The £50/day campaign performed best immediately
- The £2/day campaign had a poor start
This trend continued for some time before the cheaper campaigns began to improve.
Learning Phase and Audience Targeting
The difference in initial performance can be attributed to Facebook's learning phase:
- Higher budget: campaigns found the correct audience faster
- Lower budget campaigns: took longer to optimize, leading to higher initial costs
End of Campaign Performance
Interestingly, by the end of the experiment, the cheapest campaign (£2/day) emerged as the clear winner in terms of cost per Like.
What is the Key Takeaways
- Lower budgets can ultimately result in a cheaper cost per like
- Higher budgets allow for faster audience optimization
- Campaigns require time to learn and perform optimally
In the long run, lower daily budget will perform well and low the cost per Facebook like.
Recommendation
Based on these findings, here's a strategy to optimize your Facebook Like Ad spend:
- Start your campaign with a higher daily budget to accelerate the learning phase
- After a few days, reduce the daily budget to a lower amount
- This approach should result in the lowest overall cost per like for your campaign
By combining the quick learning of a high-budget start with the efficiency of a low-budget continuation, you can maximize the performance of your Facebook Ad "Like" campaigns