Facebook Creators Bonus Program: Know How Much Top Creators are Earning?

Facebook has introduced the Facebook Bonus Program as a way to reward creators for producing engaging content on its platform. It is designed to encourage high-quality content that resonates with audiences, thereby increasing engagement and reach on the platform.

Since we announced Facebook-funded monetization in 2017, more than four million content creators have earned money on Facebook. As we’ve expanded from just providing monetization for longer videos to also include Reels and posts, overall payouts have grown. In the past year, Facebook has paid content creators more than $2 billion for videos, reels, photo and text posts. During that time, payouts for reels and short videos have grown more than 80%.

How does it work?

Facebook allocates specific bonuses for different types of content, like videos, reels, and live streams. If your content meets the engagement criteria—such as the number of views, likes, shares, or comments—you can earn a bonus.

The Performance Bonus Program is an exclusive invite-only opportunity for Facebook creators.

To qualify for the Facebook Creators Bonus Program, creators must meet specific criteria:

• Content Originality: Only original content created within 90 days of the earning period is eligible.
• Public Posts: Content must be publicly accessible; private posts do not qualify.
• Engagement Metrics: The amount earned is directly related to the engagement metrics of the content, such as views and interactions.
• Active Participation: Creators must be active on the platform and consistently produce content to receive invitations to join the program.
• Compliance with Facebook’s Policies: To continue to be eligible for the Bonus Program, creators must abide by Facebook’s more general terms of service, community standards, and monetization guideline.

Look at how much Creators are earning

Dude Perfect (Sports entertainment group): Reported around $75,000 for their viral sports challenge videos during a recent earning period.

Liza Koshy: Shares a variety of content, including personal updates, promotional materials for her projects, and humorous skits. Approximately $50,000 in Q1 2024 through engaging video content.

NikkieTutorials (Make-up Artist): Shares GRWMS and Make up tutorials. Earned about $30,000 by sharing makeup tutorials and product reviews.

Tasty(Buzzfeed - Cooking Channel): The popular cooking brand has capitalized on video content showcasing recipes. Earned $100,000 from cooking videos that attracted high engagement rates.

Zach King: Made around $60,000 through his creative short films and magic tricks shared on Facebook.

Conclusion

The Facebook Performance Bonus Program is an excellent opportunity for creators to earn money from their content. By understanding eligibility criteria and leveraging successful strategies content creators can monetize their online presence effectively.