How Crumbl Baked a Billion with its 🍪 Cookies
Ever wonder how a cookie shop from Utah became the TikTok sensation that has teenagers setting alarms for cookie announcements?
Meet Crumbl, the dessert phenomenon that turned watching people eat cookies into must-see social media content.
Since 2017, Crumbl has gone from a single shop trying to perfect the chocolate chip cookie to over 1,000 stores across North America.
Their secret? They've mastered the art of making cookies go viral. Those signature pink boxes (created with Pantone, because why not be extra?) have become as recognizable to Gen Z as 👟Nike's swoosh.
Crumbl’s Sweet Success on TikTok
With 9.6 million TikTok followers, Crumbl isn't just selling cookies – they're selling weekly episodes of cookie drama. Every Sunday, fans frantically refresh their feeds to see the new flavor lineup, treating cookie releases like💃 Taylor Swift dropping a new 🎶album.
And it's working - they sold over 300 million cookies and annual revenue of over $1 billion
That's a lot of screen-time-induced sugar cravings.
It's not just viral Cookies—there's real science behind it
Behind those viral videos is some serious cookie science. Each new flavor takes months to perfect, going through more testing than a space 🚀 shuttle launch.
Their classic chocolate chip cookie packs 730 calories of pure joy (or guilt, depending on how you look at it), but who's counting when it looks this good on camera?
🍪 Cookie Milestones 🏆🎉
- Annual Revenue $1 Billion
- Viral #crumblreview hashtag campaign generating 231 million views
- Spark Ads campaign reached 22 million users
- Grew from 1 to nearly 400 locations in just four years
- Average store profit of $1.8 million
- Twitter: 531K followers
- Instagram: 6.1M followers
- YouTube: 774K subscribers
Crumbl’s Final Bite: Powered by Social Media
Crumbl's success is a testament to the power of a great 📜recipe combined with savvy digital creativity.
What started as a dream between two cousins to create the perfect chocolate chip 🍪 cookie has transformed into a business model built on Social-Media first strategies.
The good point is - Crumbl excels through influencer partnerships, viral content, and hype marketing, making it a prime example of how social media can drive massive growth.
