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Visual Guide - How TikTok algorithm works

Maria Smith

Oct 21, 2024 — 2 min read

Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform.

Here are the key points summarized:

Why TikTok is Matters

User Base: TikTok has over 1 billion active users globally.
Engagement: Users spend an average of 95 minutes per day on the app, with TikTok boasting a 150% higher engagement rate than Instagram.
Discovery: About 70% of users say TikTok helps them discover new products or brands.

Key Factors Influencing the TikTok Algorithm

The TikTok algorithm is influenced by several factors:

User Interaction:

Engagement signals like likes, comments, and shares are crucial.
Videos that retain over 70% of viewers are favored.

Video Information:

Metadata such as captions, hashtags, and sounds play a significant role in visibility.
Using trending audio can boost views significantly.

Device & Account Settings:

Language preferences and device type can affect content suggestions.

User Demographics and Interests:

TikTok algorithm personalizes content based on user behavior, previous interactions, and content preferences.

Pro Tips for Maximizing Engagement on TikTok

To enhance visibility and engagement, consider these strategies:

Leverage Trending Topics and Sounds: Use viral sounds and challenges to increase your chances of appearing on the For You Page (FYP).
Create High-Quality Content: Focus on producing engaging videos that hook viewers within the first few seconds. Aim for videos that are 15-30 seconds long for maximum impact.
Optimize Posting Times: Post between 6 PM and 10 PM, especially on weekends, to tap into higher engagement rates.
Engage with Your Audience: Respond to comments and interact with followers to foster community and boost algorithm performance.

Conclusion

This guide emphasizes that understanding the TikTok algorithm and implementing these strategies can significantly enhance a creator's ability to engage viewers and grow their presence on the platform.

For more detailed insights, you can view the full infographic at Giraffe Social Media here Or Check out the full infographic below.

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