Instagram Introduces New DM Filters and Custom Folders
Instagram is rolling out upgraded direct message (DM) management tools to help users better organize their inbox. The update brings new filtering options—such as sorting by story replies, unread messages, unanswered messages, followers, and verified users—making it easier to spot important conversations at a glance.
Previously limited to Creator accounts, these filters are now accessible to a broader group, including all Professional accounts and personal accounts with over 100,000 followers.
In addition, Instagram now lets users create custom DM folders to neatly categorize messages. The platform also supports dynamic customization—users can rearrange filter shortcuts and toggle filters on or off (with the exception of the “Requests” filter).
These changes reflect Instagram’s growing emphasis on messaging as a primary form of engagement—particularly for creators and brands managing high volumes of DMs.
