LinkedIn Launches In-Feed Video Carousels
You might have already seen this, as LinkedIn has been gradually introducing it over the past few months. The professional network is now making a stronger push for video content with the addition of in-feed video carousels
Launched in March, this feature represents LinkedIn's strategic response to shifting content trends. It aims to highlight user-generated videos and engage younger audiences who prefer video updates
Insights into the New Feature
The introduction of video carousels enables brands to capture user attention more effectively than traditional static posts, in-feed video carousels can boost engagement rates by offering a dynamic, interactive experience.
This innovation marks a shift towards multi-format content, encouraging users to swipe through video clips and experience a narrative that is both engaging and informative.
How Brands and Marketers can leverage this
For businesses & marketers, effectively utilizing LinkedIn’s new carousel feature is essential. This tool provides a unique opportunity to:
- Craft compelling narratives that engage a professional audience.
- Boost content visibility and interactions, potentially increasing conversion rates.
- Leverage real-time analytics to monitor viewer engagement and refine future campaigns.
Personally, I believe LinkedIn would benefit more from adding a dedicated video feed focused on live-streams. This could effectively highlight live events and industry updates directly within the app.
Last month, LinkedIn announced that 1.5 million pieces of content are uploaded to the platform every minute, with video being the fastest-growing content type. Video uploads have surged by 34% year-over-year, underscoring its growing importance on the platform (Microsoft’s Q4 FY24 Earnings)
Key Takeaways
- LinkedIn now supports video carousels in-feed, enhancing visual storytelling.
- This feature allows brands to display multiple video assets within a single post.
- Engagement metrics shows a notable boost in interaction with video carousels compared to other posts.
