LinkedIn Launches In-Feed Video Carousels

Maria Smith

Jul 3, 2024 — 1 min read

LinkedIn In-Feed Video Carousels

You might have already seen this, as LinkedIn has been gradually introducing it over the past few months. The professional network is now making a stronger push for video content with the addition of in-feed video carousels

Launched in March, this feature represents LinkedIn's strategic response to shifting content trends. It aims to highlight user-generated videos and engage younger audiences who prefer video updates

Insights into the New Feature

The introduction of video carousels enables brands to capture user attention more effectively than traditional static posts, in-feed video carousels can boost engagement rates by offering a dynamic, interactive experience.

This innovation marks a shift towards multi-format content, encouraging users to swipe through video clips and experience a narrative that is both engaging and informative.

How Brands and Marketers can leverage this

For businesses & marketers, effectively utilizing LinkedIn’s new carousel feature is essential. This tool provides a unique opportunity to:

Craft compelling narratives that engage a professional audience.
Boost content visibility and interactions, potentially increasing conversion rates.
Leverage real-time analytics to monitor viewer engagement and refine future campaigns.

Personally, I believe LinkedIn would benefit more from adding a dedicated video feed focused on live-streams. This could effectively highlight live events and industry updates directly within the app.

Last month, LinkedIn announced that 1.5 million pieces of content are uploaded to the platform every minute, with video being the fastest-growing content type. Video uploads have surged by 34% year-over-year, underscoring its growing importance on the platform (Microsoft’s Q4 FY24 Earnings)

Key Takeaways

LinkedIn now supports video carousels in-feed, enhancing visual storytelling.
This feature allows brands to display multiple video assets within a single post.
Engagement metrics shows a notable boost in interaction with video carousels compared to other posts.

X (Twitter)Could post major revenue loss in 2024

X (Twitter) - Recent analyses suggest that, the platform, could experience significant financial losses in 2024. This forecast is supported by various research firms and expert analyses, highlighting a concerning trend for the social media giant Key Factors Declining Advertising Revenue: According to internal documents, X is expected to generate

Visual Guide - How TikTok algorithm works

Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of

YouTube Shares Insight Into "What viewers really wants from content"

Content marketers and social media gurus often tips vague advice like “Create quality content.” But what does that really mean? What defines “quality content” in the realm of social media? The truth is, it’s subjective. Consider the viral dance challenges on TikTok—millions of users see them as engaging

$2 Trillion Opportunity with Gen Z of India—Research Insights from Snapchat and BCG

Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India." Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest