Meta gives new ad tools to advertisers for holiday season
As Christmas approaches, Meta has announced new ad updates for the year-end push, featuring simplified discount codes, enhanced reminder ads, in-store shopping promotions, and more.
Advertisers can now leverage new AI-powered tools and creative formats to boost holiday sales, including promotional features and reminder ads.
"Why it matters"
The holiday season is vital for retailers, and Meta's new tools aim to help you stand out, drive sales both online and in-store, and create personalized, impactful ads that engage shoppers where they are.
These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities
Key features in the new ad tool:
- Discount code promo
First, Meta is enhancing its discount code promotions by making the code notification more prominent, automatically applying the code at checkout
Advertisers can now showcase their discount codes on overlay ads, making it easier for users to apply the codes.
- First purchase offers & Reminder Ads
Meta is also testing first purchase offers and personalized discounts to increase interest in in-stream promotions. Additionally, the platform updated its discount code process to simplify the integration of discount promotions into ads.
Meta’s also updating its Reminder Ads with similar overlays on feed posts. Advertisers can now use reminder ads to nudge shoppers about sales and events, and drive in-app purchases with more frequent notifications
- Multiple landing pages
Advertisers can now add multiple landing pages to a single image or video ad via site links, making it easier for customers to find relevant products.
Meta is testing ads that target in-store shoppers based on their location interests, allowing businesses to optimize for both in-store and online holiday traffic.
- Location-Based Targeting
Meta has also introduce a new way to target potential tourists exploring holiday options in your area.
If someone is planning a holiday trip and engaging with social content or searching for activities in that city, they may see ads from businesses aiming to capture seasonal sales
Key takeaways for Advertisers
- Increase Conversion: Features like promo code highlighting and personalized offers are designed to enhance sales conversion rates.
- Broader Reach: Multiple ad formats and targeting options enable advertisers to connect with a wider audience across various platforms and shopping preferences.
- Customer Journey: Features such as site links and in-app notifications create a smoother transition from ad to purchase..
- Seasonal Adaptability: The new tools are especially useful for leveraging holiday shopping trends
