Pinterest Shares Fall 2024 Trend Report
Pinterest has revealed its top trends for fall 2024, showcasing fresh perspectives in fashion, beauty, home decor, food, and hobbies. As a leading hub for discovery, Pinterest has reported a surge in searches related to fall aesthetics and activities. Notably, interest in group activities has risen, with searches for "cook book club" up by 130% and "fall movie night" increasing by 140%. Additionally, there's a growing fascination with Japanese culture, driven by increased travel to Japan, with searches for "Japan fall fashion" climbing by 140% and "Japanese living room design" up by 135%
As a leading platform for product discovery, Pinterest’s fall 2024 trends can offer valuable insights for guiding the marketing and promotions, highlighting shifting interests for the season.
In fall fashion, Pinterest indicates that layering will be a key trend for the colder months.
According to Pinterest
This fall, nature-inspired patterns and mixed-proportion layering take center stage. People are making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats. From pairing jerseys with skirts to an increase in searches for lobster sweaters, it’s all about showcasing your creativity and individuality in this season of main character energy.
Here are some of the top fashion search PINs that are trending:
- Leopard print jeans (up 2990% in search volume)
- Camouflage outfit (+2295%)
- Balloon skirt outfit (+1765%)
- Jersey with skirt outfit (+2000%)
- Puff skirt outfit (+1015%)
- Skirt over jeans outfit +695%
The latest beauty trends this fall feature a blend of bold and contemporary styles. Saw a growth in Pin search increase:
- Honey brown curls +7770%
- Cherry blonde +6300%
- Bow nail designs +2220%
- Greek goddess nails +1975%
- Soft baddie makeup +700%
- Fox hair color +1530%
- Japanese inspired nails +600%
In home décor, "green home décor" is experiencing a significant rise (+2670%), along with "cozy sunrooms" (+930%) and "air purifying plants" (+850%).
People are increasingly incorporating earthy ingredients, like morel mushrooms and pistachio butter, to add depth and richness to their dishes. They are also experimenting with jelly flavors for a sweet and satisfying treat. Interest in “Japanese foods” (+50%) is increasing, with searches on the rise for dishes like chicken karaage and katsu curry. These trends offer a delicious and exciting culinary journey for the season.
On the food side, “pistachio butter” is having a moment (+240%), along with “ginger spice” (+240%) and “okra water” (+470%).
On hobbies, searches for “small bead bracelet ideas” are up 2000%, along with “thread bracelet color combos” (+705%), while “crochet bow bag” is seeing a heap more queries (+975%).
Marketer can incorporate the Pinterest’s Trends search tool to explore more niche-specific Pin trends.
