Pinterest Releases Trend Predictions for 2025

Pinterest has released its 2025 Predictions report, highlighting bold trends across various categories, driven significantly by Gen Z's influence. They described it in a few words,

Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds, and chaotic cakes will be all the rage.

Over half a billion people come to Pinterest each month to search and shop for the next big thing, which gives us unique insight into what’s next.

Pinterest Predicts 2025 comes with its own mini-site, which provides a visual overview of all of Pinterest’s trend forecasts. Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven over the past five years to be 80% accurate. And while 65% of the 2025 trends are driven by Gen Z, every generation is represented.

"Pinterest Predicts trends are identified by deeply analyzing the unique search patterns of over half a billion monthly active users who thoughtfully plan what’s next for them,” says Stacy Malone, Pinterest’s VP of Global Business Marketing.

Each of Pinterest's 20 predicted trends is comes with a brief explanation, along with data trends that highlight why these shifts are expected to grow. Pinterest has added Pin-aligned images that demonstrate the trend in action, helping you better understand what it looks like within the app.

So they have divided the trends into 4 categories, namely Fashion, Beauty, Food and Beverage, and Home Trends with each having some visually appealing pictures and date from last year's trending terms a.k.a Hashtags.

Fashion Trends

• Seeing Double: This trend emphasizes coordinated outfits among friends, promoting a sense of unity and style. Expect to see matching ensembles for events like festivals and date nights. Hashtags: #MatchingOutfits #CoordinatedStyle.
• Fisherman Aesthetic: A maritime-inspired fashion approach featuring cable-knit sweaters and striped tops. This trend embraces a relaxed, nautical vibe. Hashtags: #FishermanStyle #NauticalFashion.

• Castlecore: Drawing inspiration from medieval aesthetics, this trend includes gothic fashion and home décor reminiscent of ancient castles. Hashtags: #Castlecore #MedievalFashion.

Beauty Trends

• Goddess Complex: Women are expected to embrace luxurious beauty rituals, such as gold facials and elaborate hairstyles, celebrating their divine femininity. Hashtags: #GoddessEnergy #LuxuryBeauty.
• Rococo Revival: A nod to the opulence of the Rococo period, this trend features classic corset gowns and ornate decorations for events. Hashtags: #RococoStyle #VintageElegance.
• Surreal Soirees: Modern surrealism will inspire event décor with whimsical elements like curvy candlesticks and fantastical floral arrangements. Hashtags: #Surrealism #EventDecor.

Food and Beverage Trends

• Chaos Cakes: This trend favors whimsical, imperfect cakes that prioritize fun over perfection, appealing to a playful aesthetic. Hashtags: #ChaosCakes #FunBaking.
• Pickle Fix: A quirky culinary trend where pickles are incorporated into various dishes and drinks, reflecting a bold flavor exploration. Hashtags: #PickleFix #FoodTrends.

Home Trends

• Primary Play: Emphasizing playful design elements with bold colors and childlike themes, this trend encourages creativity in home décor. Hashtags: #PlayfulDesign #ColorfulHome.

• Mix & Maximalist: A departure from minimalism, this trend celebrates eclectic styles with vibrant patterns and textures layered together. Hashtags: #Maximalism #EclecticStyle.

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Pinterest’s trend predictions are typically accurate, and this year’s list features some intriguing and eye-catching trends. Leveraging the right ones for your brand could enhance your marketing efforts, depending on your target audience and consumer preference. With these predictions, brands can create targeted campaigns that resonate with their audiences, particularly Gen Z and Millennials who are driving these changes.

You can check out the full listing of Pinterest Predicts trends for 2025 here