Trending Hashtags on Instagram 2024

Not Sure! Do Instagram Hashtags Still Work in 2024?

Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility.

However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it; you must also understand the interests and preferences of your target audience. We recommend combining local hashtags to reach niche groups with popular and trending tags to enhance your overall reach and engagement.

Keep in mind that a strong hashtag strategy is just one aspect of mastering the Instagram algorithm. To truly boost your reach and engagement, your overall Instagram strategy should also include:

• High-quality content
• Active audience engagement
• Optimized Instagram profile
• Posting at optimal times

Now! here are the are the most popular Hashtags on Instagram! 2024

Most Popular Hashtags in 2024

1. #love - 2.1 billion posts
2. #instagood - 1.8 billion posts
3. #fashion - 1.1 billion posts
4. #photooftheday - 1 billion posts
5. #photography - 1 billion posts
6. #art - 1 billion posts
7. #beautiful - 848 million posts

Trending Hashtags by Categories

#Art Hashtags

1. #art - 1B posts
2. #artwork - 45.6M posts
3. #digitalart - 35.1M posts
4. #instaart - 27.8M posts
5. #artistsoninstagram - 24.3M posts

#Beauty Hashtags

1. #beauty - 556M posts
2. #makeup - 414M posts
3. #skincare - 123M posts
4. #beautytips - 13.4M posts
5. #makeupartist - 20.5M posts

#Fashion Hashtags

1. #fashion - 1.1B posts
2. #ootd (Outfit of the Day) - 444M posts
3. #fashionblogger - 171M posts
4. #streetstyle - 14.9M posts
5. #styleinspo - 26Mposts

#Fitness Hashtags

1. #fitness - 550M posts
2. #workout - 450M posts
3. #fitfam - 300M posts
4. #fitnessmotivation - 250M posts
5. #gymtime - 220M posts

#Food Hashtags

1. #foodie - 257M posts
2. #instafood - 200M posts
3. #foodstagram - 150M posts
4. #foodporn - 531M posts
5. #recipeoftheday - 19.1M posts

#Hair Hashtags

1. #haircare –70.M posts
2. #hairstyle –60.M posts
3. #hairgoals –50.M posts
4. #curlyhair –45.M posts
5. #haircolor –40.M posts

#Humor Hashtags

1. #funny –500.M posts
2. #humor –400.M posts
3. #memes –350.M posts
4. #funnymemes –300.M posts
5. #comedy –250.M posts

#Technology and Innovation Hashtags

1. #ai - 23.2M posts
2. #technews - 15M posts
3. #innovation - 10M posts
4. #gadgets - 8M posts
5. #blockchain - 7M posts

Conclusion

These hashtags can help you connect with specific communities and enhance the reach of your content on Instagram throughout the year, making your posts more discoverable to users interested in these themes.