Meta has released fresh insights into how Facebook and Instagram perform in Europe, as part of its transparency obligations under the EU’s Digital Services Act (DSA). Platform Growth: Instagram’s Rapid Rise * User base per platform (Jan–Jun 2025): * Facebook: ~263.6 million monthly active users (MAU) in the
Meta is giving advertisers more control over how its AI tools generate ad content with the launch of a “Restricted Words” feature inside its Advantage+ Creative suite. This new update allows advertisers to block specific words or phrases from appearing in automatically generated ad headlines and copy. For marketers, this
Instagram is rolling out upgraded direct message (DM) management tools to help users better organize their inbox. The update brings new filtering options—such as sorting by story replies, unread messages, unanswered messages, followers, and verified users—making it easier to spot important conversations at a glance. Previously limited to
Meta recently released its newest update on content enforcement trends and feed engagement—part of its ongoing effort toward transparency. Decline in External Link Visibility Meta's Q4 2024 Widely Viewed Content Report shows a striking trend: 97.9% of Facebook post views in the U.S. did not
Instagram recently introduced a feature called Instagram Map, designed to let users share their most recently active location with select followers, helping them discover nearby content and stay connected. Although Meta says the feature is opt-in and off by default, its rollout has prompted widespread concern over safety and privacy.
Meta has introduced major updates to its Brand Rights Protection tool, giving businesses stronger ways to defend their brands across Facebook and Instagram. The changes aim to make it easier and faster to combat scams, fraud, and impersonation. Expanded Scam Ad Reporting All businesses enrolled in Brand Rights Protection can
In a world of endless scrolls and algorithm-chasing, Snapchat is pulling back the curtain on a trend that feels almost revolutionary: real connection over public performance. In its latest global study, Snapchat examined how people—especially Gen Z—are defining “connection” in the digital age. The findings are a sharp
Few internet personalities have disrupted digital entertainment quite like Jimmy Donaldson, better known as MrBeast. What started as a teenage hobby turned into one of the most powerful content and business empires on the internet. His journey to billionaire status is a masterclass in reinvestment, strategy, and turning views into
Instagram is rolling out a suite of new features to enhance its direct messaging (DM) experience, making it more accessible, expressive, and user-friendly. Here’s a breakdown of what’s new: 🎤 Voice Message Transcription & Extended Length Responding to user feedback, Instagram now offers transcription for voice messages in DMs.
Meta Platforms has reported a robust performance in the first quarter of 2025, driven by significant growth in advertising revenue and strategic investments in artificial intelligence (AI). Financial Highlights * Revenue and Profit: Meta's revenue for Q1 2025 reached $42.3 billion, marking a 16% year-over-year increase. Net income
A New Frontier for OpenAI OpenAI is venturing into social media by developing an internal prototype that combines ChatGPT’s image generation capabilities with a social feed. This project, still in its early stages, has garnered attention as CEO Sam Altman seeks external feedback. It's yet to be
The creator economy is exploding, and Airwallex is making a move to solidify its position within this multi-billion dollar market by introducing tailored financial tools designed to streamline and enhance the financial operations of content creators worldwide. As the creator economy is projected to reach $480 billion globally by 2027,
The U.S. Citizenship and Immigration Services (USCIS) recently outlined a proposal that would allow them to access and review the social media accounts of individuals applying for citizenship, residency, or asylum in the United States. This move, justified by the need to comply with President Trump's executive
YouTube
Hold onto your headphones, folks, because YouTube recently announced that podcasts on the platform are now pulling in over a billion monthly active viewers. Yes, viewers – and listeners, too. In a world where visual content reigns supreme, YouTube is quietly becoming a podcast powerhouse, and it's time to
TikTok
TikTok's future might be a hot topic of debate, but one thing's undeniable: the platform is a money-making machine. A recent report reveals that TikTok and its Chinese counterpart, Douyin, earned a remarkable, $6 billion from in-app purchases in 2024. Yes, you read that right – Billion.
YouTube
YouTube has issued a stark warning to its creators after a wave of sophisticated phishing emails has targeted their accounts. As reported by The Standard and amplified by vidIQ, this scam is not just after personal details; it's designed to steal entire channels, a devastating blow for creators
YouTube
As YouTube celebrates its 20th birthday this year, CEO Neal Mohan has outlined his vision for the platform's future. In his annual overview, Mohan highlighted four strategic focus areas that align with emerging user behaviors and the AI-driven creative landscape. #1: YouTube as the "Epicenter of Culture&
Snapchat
Snapchat has published its latest performance update, showing 10 million users in Q4, bringing them to 453 million daily active users. If there's one thing you can count on, it's Snap's consistency - they've been adding about 9 million users every quarter
YouTube
YouTube has hit a significant milestone in Q4 2024, generating $10.5 billion in advertising revenue, marking a 13.8% year-over-year increase and breaking the $10 billion quarterly threshold for the first time. In Q3 YouTube's Ad revenue increased by 12%. This performance contributed to YouTube's
Meta has released it's latest earnings including Q4 of 2024. Despite ongoing rumors and consistent predictions of fall of Zuckerberg's empire, the results show that Facebook is not just surviving, but strategically thriving By the Numbers: A Stunning Performance 🌐 User Base: A whopping 3.35 billion
TikTok
In a stunning turn of events, TikTok's U.S. operations resumed after just 20 hours of shutdown, thanks to intervention from President-elect Trump. Today, TikTok has become operational again for most American users, after it was cut off late yesterday in accordance with the U.S. government sell-off
TikTok
As TikTok went dark across America on a Sunday in 2025, President-elect Donald Trump emerged with a solution to the social media crisis that had captured the nation's attention. "By doing this, we save TikTok, keep it in good hands," Trump declared on Truth Social, proposing
Resources
As we step into 2025, the social media landscape is evolving in fascinating ways. While AI dominates headlines and predictions flood the internet about robots taking over our digital lives, the reality might be different. Yes, artificial intelligence will play a crucial role, but not in the way many expect.
TikTok
Remember when TikTok was just about watching teenagers dance to trendy songs and people failing spectacularly at DIY projects? Well, those days are as gone as my attempts to master the "Savage" dance. TikTok has evolved from a entertainment app into a shopping powerhouse that would make QVC