Trade and business editor with 5+ years in digital media. Specializes in editorial planning, website/newsletter strategy, and audience growth. Expert in technology and social platforms.
Pinterest has released its 2025 Predictions report, highlighting bold trends across various categories, driven significantly by Gen Z's influence. They described it in a few words, Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds, and chaotic cakes will be all the rage.
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OpenAI has started the holidays early with the launch of a 12-day event called "12 days of OpenAI". Each day over the next week or so, OpenAI will be unveiling new updates to existing products as well as new software, including the much-anticipated Sora AI video generator. In
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The landscape of social media marketing is undergoing a fundamental transformation, moving away from traditional interaction-based strategies towards entertainment content. The evolution is primarily driven by platforms like TikTok, which has fundamentally reimagined how users consume social media content According: Marie La France, vice president of strategy, Dash Hudson In
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Hollywood news outlet Ankler Media is expecting to hit annual revenue of $10m next year. The Ankler – the newsletter written since 2017 by Rushfield and around which Ankler Media has grown – has been on Substack since 2019. Ankler received an investment from Substack to remain on the platform when it
Meta
Bluesky has been popping up recently on Social Media. Though in terms of its colour and logo, it looks quite similar to Elon Musk's X, it is quiet an alternative. If you have already signed up on it you must have noticed how similar it looks to X
YouTube
YouTube has recently announced several significant updates aimed at improving the experience for creators and brands alike, particularly focusing on monetization and engagement. Brand Partnerships for Shorts Creators Shorts creators will now be able to actively prompt brands for potential partnerships and sponsorships. As explained by Youtube Up until now,
Meta
Meta has reported impressive financial results for the third quarter of 2024, showcasing the company's continued growth and dominance in the social media landscape. Analyst expectation from Meta result Meta revenue and earnings Meta's total revenue for Q3 2024 reached $40.59 billion, marking a significant
LinkedIn has recently unveiled its latest social-first campaign called "Know-How That Sticks" in collaboration with integrated agency VCCP London. The campaign, launched on Monday, October 28th, 2024, is designed to target Gen Z professionals and raise awareness about LinkedIn's new immersive video feature. What VCCP London
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Landscape of email marketing is evolving, staying informed about industry trends and performance metrics is crucial. Omeda's Q3 2024 Email Engagement Report offers valuable insights into how email campaigns are performing across the media industry. This quarter, the report analyzes nearly 2 billion emails sent via Omeda'
X (Twitter)
X (Twitter) - Recent analyses suggest that, the platform, could experience significant financial losses in 2024. This forecast is supported by various research firms and expert analyses, highlighting a concerning trend for the social media giant Key Factors Declining Advertising Revenue: According to internal documents, X is expected to generate
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Content marketers and social media gurus often tips vague advice like “Create quality content.” But what does that really mean? What defines “quality content” in the realm of social media? The truth is, it’s subjective. Consider the viral dance challenges on TikTok—millions of users see them as engaging
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Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India." Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest