Maria Smith is the Lead Editor at Connect Digest, where she covers news and updates about the social media industry. She closely monitors changes in social media and marketing. Originally from Sydney.
Meta
Meta's social media platform Threads has rapidly gained traction since its launch, achieving a remarkable user base of 275 million by November 2024. This explosive growth can be attributed to several factors, including its integration with Instagram, a focus on community engagement, and a user-friendly interface that encourages
YouTube
YouTube has once again proven its dominance in the digital video advertising space. In a remarkable display of growth, the video-sharing giant reported a 12% year-over-year increase in ad revenue for the third quarter of 2024, reaching an impressive $8.9 billion. This surge in revenue highlights YouTube's
YouTube
YouTube has recently launched its Shopping affiliate program in India, marking a significant expansion of its e-commerce capabilities in the country. This new initiative offers several benefits to creators, viewers, and brands: YouTube shopping affiliate program overview The YouTube Shopping affiliate program allows eligible creators to tag products from partnered
Does daily budget affect your cost per like on Facebook ads? This is a question many marketers grapple with, and we decided to put it to the test. Here's what is discovered through a simple experiment. The Experiment Setup To investigate this, we ran Facebook "Like"
WhatsApp is introducing a series of updates that significantly enhance how users manage their contacts, aiming to improve privacy and flexibility. Here are the key features of these updates: * You can now add contacts directly within the WhatsApp app, eliminating the need to save the details in your phone'
Resources
Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of
Resources
Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
Resources
This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management
Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;
YouTube
YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies
TikTok
TikTok has officially expanded its Subscription feature to include non-LIVE creators, allowing a broader range of content creators to monetize their work. This change was announced on September 23, 2024, and marks a significant shift from the previous model that was limited to creators who streamed live content. TikTok first
Instagram has introduced brand new sticker types to enhance your Stories and Reels, along with an updated “Emoji Pong” game to challenge your friends. IG has added 38 new stickers, featuring popular classics like hearts and days of the week, for you to incorporate into your Stories and Reels These