Maria Smith is the Lead Editor at Connect Digest, where she covers news and updates about the social media industry. She closely monitors changes in social media and marketing. Originally from Sydney.
TikTok
Remember when TikTok was just about watching teenagers dance to trendy songs and people failing spectacularly at DIY projects? Well, those days are as gone as my attempts to master the "Savage" dance. TikTok has evolved from a entertainment app into a shopping powerhouse that would make QVC
TikTok
Ever wonder how a cookie shop from Utah became the TikTok sensation that has teenagers setting alarms for cookie announcements? Meet Crumbl, the dessert phenomenon that turned watching people eat cookies into must-see social media content. Since 2017, Crumbl has gone from a single shop trying to perfect the chocolate
YouTube
In recent years, the way we consume video content has undergone a dramatic transformation. Over-the-top (OTT) platforms like Netflix, Hulu, Disney+, and Amazon Prime Video initially dominated the video streaming space. According to recent data, YouTube has become the most-watched app on connected TVs, surpassing all other streaming giants, including
Snapchat
2024 in a Snap: A Year of Connection, Expression, and Innovation With over 850 million monthly active users, Snapchat continues to be a vibrant community where users express themselves, live in the moment, and connect with friends and family. As we wrap up another exciting year, it’s time to
Resources
LinkedIn recently surveyed more than 1,700 tech buyers across the UK, US, and India to get more insight into the role that influencers now play in shaping purchasing decisions. Influencer marketing is really taking off in B2B. What are B2B influencers and how are they different from B2C influencers?
Instagram is removing the option to follow hashtags to counter the misuse done by hashtag spammers. As seen in the below notification: (Threads: Matt Navarra) So, Instagram is removing the option, but any topics that you already follow wont show posts and reels on your feed. What are Hashtag Spammers?
Facebook has introduced the Facebook Bonus Program as a way to reward creators for producing engaging content on its platform. It is designed to encourage high-quality content that resonates with audiences, thereby increasing engagement and reach on the platform. Since we announced Facebook-funded monetization in 2017, more than four million
TikTok
Remember the time during your teenage and youth when you used to make playlists on your MP3 player? Well times have changed now and so has the form of content. TikTok’s features are always evolving — and playlists are still one of the best ways to share content. For TikTok
Despite competition from platforms like TikTok and Instagram, Facebook remains the most used platform with over 2.9 billion monthly active users as of 2023. Facebook holds a broad, multi-generational user base that offers unique reach to potential for advertisers. Despite, It being known as the "Old Person'
Resources
Fashion and Luxury brands are increasingly leveraging social media to enhance their engagement and brand presence. In the latest Report By Dash Hudsan, we uncover how Fashion & Luxury brands are leveraging the native strength offer by TikTok, Instagram and YouTube to build their brands social strategies. Before we begin,
Resources
In today's dynamic social media landscape, beauty brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, beauty brands are focusing on metrics such as engagement, owned reach and posting cadence to
TikTok
TikTok has recently revamped its TikTok Academy, to help marketers and businesses enhance their TikTok marketing strategies. This update includes the adding of new courses and a restructuring of existing course content. TikTok Marketing Academy Course: TikTok’s marketing education offers total 17 curriculum with five recently added courses. * TikTok