Maria Smith is the Lead Editor at Connect Digest, where she covers news and updates about the social media industry. She closely monitors changes in social media and marketing. Originally from Sydney.
YouTube
YouTube has hit a significant milestone in Q4 2024, generating $10.5 billion in advertising revenue, marking a 13.8% year-over-year increase and breaking the $10 billion quarterly threshold for the first time. In Q3 YouTube's Ad revenue increased by 12%. This performance contributed to YouTube's
Meta has released it's latest earnings including Q4 of 2024. Despite ongoing rumors and consistent predictions of fall of Zuckerberg's empire, the results show that Facebook is not just surviving, but strategically thriving By the Numbers: A Stunning Performance 🌐 User Base: A whopping 3.35 billion
TikTok
In a stunning turn of events, TikTok's U.S. operations resumed after just 20 hours of shutdown, thanks to intervention from President-elect Trump. Today, TikTok has become operational again for most American users, after it was cut off late yesterday in accordance with the U.S. government sell-off
TikTok
As TikTok went dark across America on a Sunday in 2025, President-elect Donald Trump emerged with a solution to the social media crisis that had captured the nation's attention. "By doing this, we save TikTok, keep it in good hands," Trump declared on Truth Social, proposing
Resources
As we step into 2025, the social media landscape is evolving in fascinating ways. While AI dominates headlines and predictions flood the internet about robots taking over our digital lives, the reality might be different. Yes, artificial intelligence will play a crucial role, but not in the way many expect.
TikTok
Remember when TikTok was just about watching teenagers dance to trendy songs and people failing spectacularly at DIY projects? Well, those days are as gone as my attempts to master the "Savage" dance. TikTok has evolved from a entertainment app into a shopping powerhouse that would make QVC
TikTok
Ever wonder how a cookie shop from Utah became the TikTok sensation that has teenagers setting alarms for cookie announcements? Meet Crumbl, the dessert phenomenon that turned watching people eat cookies into must-see social media content. Since 2017, Crumbl has gone from a single shop trying to perfect the chocolate
YouTube
In recent years, the way we consume video content has undergone a dramatic transformation. Over-the-top (OTT) platforms like Netflix, Hulu, Disney+, and Amazon Prime Video initially dominated the video streaming space. According to recent data, YouTube has become the most-watched app on connected TVs, surpassing all other streaming giants, including
Snapchat
2024 in a Snap: A Year of Connection, Expression, and Innovation With over 850 million monthly active users, Snapchat continues to be a vibrant community where users express themselves, live in the moment, and connect with friends and family. As we wrap up another exciting year, it’s time to
Resources
LinkedIn recently surveyed more than 1,700 tech buyers across the UK, US, and India to get more insight into the role that influencers now play in shaping purchasing decisions. Influencer marketing is really taking off in B2B. What are B2B influencers and how are they different from B2C influencers?
Instagram is removing the option to follow hashtags to counter the misuse done by hashtag spammers. As seen in the below notification: (Threads: Matt Navarra) So, Instagram is removing the option, but any topics that you already follow wont show posts and reels on your feed. What are Hashtag Spammers?
Facebook has introduced the Facebook Bonus Program as a way to reward creators for producing engaging content on its platform. It is designed to encourage high-quality content that resonates with audiences, thereby increasing engagement and reach on the platform. Since we announced Facebook-funded monetization in 2017, more than four million