Maria Smith is the Lead Editor at Connect Digest, where she covers news and updates about the social media industry. She closely monitors changes in social media and marketing. Originally from Sydney.
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In today's dynamic social media landscape, beauty brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, beauty brands are focusing on metrics such as engagement, owned reach and posting cadence to
TikTok
TikTok has recently revamped its TikTok Academy, to help marketers and businesses enhance their TikTok marketing strategies. This update includes the adding of new courses and a restructuring of existing course content. TikTok Marketing Academy Course: TikTok’s marketing education offers total 17 curriculum with five recently added courses. * TikTok
One of the latest innovations by Instagram, is the addition of Direct Message (DM) filters, designed to help creators manage their message requests more effectively. As explained by IG chief Adam Mosseri “When you go to the requests inbox, sometimes it can be really overwhelming, and I’ve heard this
Meta
Meta's social media platform Threads has rapidly gained traction since its launch, achieving a remarkable user base of 275 million by November 2024. This explosive growth can be attributed to several factors, including its integration with Instagram, a focus on community engagement, and a user-friendly interface that encourages
YouTube
YouTube has once again proven its dominance in the digital video advertising space. In a remarkable display of growth, the video-sharing giant reported a 12% year-over-year increase in ad revenue for the third quarter of 2024, reaching an impressive $8.9 billion. This surge in revenue highlights YouTube's
YouTube
YouTube has recently launched its Shopping affiliate program in India, marking a significant expansion of its e-commerce capabilities in the country. This new initiative offers several benefits to creators, viewers, and brands: YouTube shopping affiliate program overview The YouTube Shopping affiliate program allows eligible creators to tag products from partnered
Does daily budget affect your cost per like on Facebook ads? This is a question many marketers grapple with, and we decided to put it to the test. Here's what is discovered through a simple experiment. The Experiment Setup To investigate this, we ran Facebook "Like"
WhatsApp is introducing a series of updates that significantly enhance how users manage their contacts, aiming to improve privacy and flexibility. Here are the key features of these updates: * You can now add contacts directly within the WhatsApp app, eliminating the need to save the details in your phone'
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Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of
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Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
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This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management
Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;