Maria Smith is the Lead Editor at Connect Digest, where she covers news and updates about the social media industry. She closely monitors changes in social media and marketing. Originally from Sydney.
YouTube
YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies
TikTok
TikTok has officially expanded its Subscription feature to include non-LIVE creators, allowing a broader range of content creators to monetize their work. This change was announced on September 23, 2024, and marks a significant shift from the previous model that was limited to creators who streamed live content. TikTok first
Instagram has introduced brand new sticker types to enhance your Stories and Reels, along with an updated “Emoji Pong” game to challenge your friends. IG has added 38 new stickers, featuring popular classics like hearts and days of the week, for you to incorporate into your Stories and Reels These
YouTube
For creators on YouTube, there is an exiting news, YouTube is expanding its AI-powered auto-dubbing feature, which allows creators to automatically translate and dub their videos into multiple languages. This update aims to help creators reach wider audiences by breaking down language barriers and enhancing global accessibility. During this week&
YouTube
YouTube recently introduced a new feature called "Hype," aimed at helping small creators gain visibility and grow their audiences. Here are the key aspects of how this feature supports small creators. "It's a game-changer for viewers to showcase their favorite content and for creators to
TikTok
TikTok had a tough day in court - with results leaning against its favor. As it argued against a U.S. law that could lead to its ban unless its Chinese parent company, ByteDance, divests its ownership by January 19, 2025. The case was heard by a three-judge panel at
As Christmas approaches, Meta has announced new ad updates for the year-end push, featuring simplified discount codes, enhanced reminder ads, in-store shopping promotions, and more. Advertisers can now leverage new AI-powered tools and creative formats to boost holiday sales, including promotional features and reminder ads. "Why it matters"
Meta confirmed that for UK users of Facebook and Instagram it will use publicly shared posts to train its AI models. We will begin training for AI at Meta using public content shared by adults on Facebook and Instagram in the UK over the coming months. This means that our
YouTube
YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative AI. In its announcement post, YouTube said the new likeness management tech will help to safeguard its creators and partners while enabling them to “harness
Instagram has updated its Broadcast Channels feature to let some creators enable replies. As noted by Allie Mason, subscribers can now add comments, though these replies won’t show up in the main channel feed. Instead, they can be viewed by tapping on specific messages within the Broadcast Channel thread.
Thinking About Using Reels for Your Holiday Campaign? Reels! have become Meta's fastest-growing content format on Facebook and Instagram, now crossing over 200 billion views each day across both platforms. Short-form video is now the leading content format, so if you want to enhance your marketing messaging, it&
Snapchat
Snapchat has announced an expansion of its ad offerings with the introduction of Sponsored Snaps, capitalizing on recent growth in its advertising business. Traditionally, the Snapchat inbox has been ad-free, but Snap is now introducing paid direct messages as part of its strategy to boost advertising revenue Commenting on the