Resources
The landscape of social media marketing is undergoing a fundamental transformation, moving away from traditional interaction-based strategies towards entertainment content. The evolution is primarily driven by platforms like TikTok, which has fundamentally reimagined how users consume social media content According: Marie La France, vice president of strategy, Dash Hudson In
Instagram is removing the option to follow hashtags to counter the misuse done by hashtag spammers. As seen in the below notification: (Threads: Matt Navarra) So, Instagram is removing the option, but any topics that you already follow wont show posts and reels on your feed. What are Hashtag Spammers?
Resources
Hollywood news outlet Ankler Media is expecting to hit annual revenue of $10m next year. The Ankler – the newsletter written since 2017 by Rushfield and around which Ankler Media has grown – has been on Substack since 2019. Ankler received an investment from Substack to remain on the platform when it
Meta
Bluesky has been popping up recently on Social Media. Though in terms of its colour and logo, it looks quite similar to Elon Musk's X, it is quiet an alternative. If you have already signed up on it you must have noticed how similar it looks to X
Facebook has introduced the Facebook Bonus Program as a way to reward creators for producing engaging content on its platform. It is designed to encourage high-quality content that resonates with audiences, thereby increasing engagement and reach on the platform. Since we announced Facebook-funded monetization in 2017, more than four million
TikTok
Remember the time during your teenage and youth when you used to make playlists on your MP3 player? Well times have changed now and so has the form of content. TikTok’s features are always evolving — and playlists are still one of the best ways to share content. For TikTok
Despite competition from platforms like TikTok and Instagram, Facebook remains the most used platform with over 2.9 billion monthly active users as of 2023. Facebook holds a broad, multi-generational user base that offers unique reach to potential for advertisers. Despite, It being known as the "Old Person'
YouTube
YouTube has recently announced several significant updates aimed at improving the experience for creators and brands alike, particularly focusing on monetization and engagement. Brand Partnerships for Shorts Creators Shorts creators will now be able to actively prompt brands for potential partnerships and sponsorships. As explained by Youtube Up until now,
Resources
Fashion and Luxury brands are increasingly leveraging social media to enhance their engagement and brand presence. In the latest Report By Dash Hudsan, we uncover how Fashion & Luxury brands are leveraging the native strength offer by TikTok, Instagram and YouTube to build their brands social strategies. Before we begin,
Resources
In today's dynamic social media landscape, beauty brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, beauty brands are focusing on metrics such as engagement, owned reach and posting cadence to
TikTok
TikTok has recently revamped its TikTok Academy, to help marketers and businesses enhance their TikTok marketing strategies. This update includes the adding of new courses and a restructuring of existing course content. TikTok Marketing Academy Course: TikTok’s marketing education offers total 17 curriculum with five recently added courses. * TikTok
One of the latest innovations by Instagram, is the addition of Direct Message (DM) filters, designed to help creators manage their message requests more effectively. As explained by IG chief Adam Mosseri “When you go to the requests inbox, sometimes it can be really overwhelming, and I’ve heard this