Does daily budget affect your cost per like on Facebook ads? This is a question many marketers grapple with, and we decided to put it to the test. Here's what is discovered through a simple experiment. The Experiment Setup To investigate this, we ran Facebook "Like"
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Landscape of email marketing is evolving, staying informed about industry trends and performance metrics is crucial. Omeda's Q3 2024 Email Engagement Report offers valuable insights into how email campaigns are performing across the media industry. This quarter, the report analyzes nearly 2 billion emails sent via Omeda'
WhatsApp is introducing a series of updates that significantly enhance how users manage their contacts, aiming to improve privacy and flexibility. Here are the key features of these updates: * You can now add contacts directly within the WhatsApp app, eliminating the need to save the details in your phone'
X (Twitter)
X (Twitter) - Recent analyses suggest that, the platform, could experience significant financial losses in 2024. This forecast is supported by various research firms and expert analyses, highlighting a concerning trend for the social media giant Key Factors Declining Advertising Revenue: According to internal documents, X is expected to generate
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Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of
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Content marketers and social media gurus often tips vague advice like “Create quality content.” But what does that really mean? What defines “quality content” in the realm of social media? The truth is, it’s subjective. Consider the viral dance challenges on TikTok—millions of users see them as engaging
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Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India." Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest
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Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
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This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management
Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;
YouTube
YouTube Shorts are now getting longer. YouTube is set to enhance its Shorts feature by extending the maximum video length from 60 seconds to 3 minutes, effective October 15, 2024. This change aims to provide creators with more flexibility and creative opportunities when producing short-form content. The new limit applies
TikTok
TikTok has officially expanded its Subscription feature to include non-LIVE creators, allowing a broader range of content creators to monetize their work. This change was announced on September 23, 2024, and marks a significant shift from the previous model that was limited to creators who streamed live content. TikTok first