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As we step into 2025, the social media landscape is evolving in fascinating ways. While AI dominates headlines and predictions flood the internet about robots taking over our digital lives, the reality might be different. Yes, artificial intelligence will play a crucial role, but not in the way many expect.
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Ever wonder how a cookie shop from Utah became the TikTok sensation that has teenagers setting alarms for cookie announcements? Meet Crumbl, the dessert phenomenon that turned watching people eat cookies into must-see social media content. Since 2017, Crumbl has gone from a single shop trying to perfect the chocolate
Pinterest has released its 2025 Predictions report, highlighting bold trends across various categories, driven significantly by Gen Z's influence. They described it in a few words, Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds, and chaotic cakes will be all the rage.
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OpenAIÂ has started the holidays early with the launch of a 12-day event called "12 days of OpenAI". Each day over the next week or so, OpenAI will be unveiling new updates to existing products as well as new software, including the much-anticipated Sora AI video generator. In
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LinkedIn recently surveyed more than 1,700 tech buyers across the UK, US, and India to get more insight into the role that influencers now play in shaping purchasing decisions. Influencer marketing is really taking off in B2B. What are B2B influencers and how are they different from B2C influencers?
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The landscape of social media marketing is undergoing a fundamental transformation, moving away from traditional interaction-based strategies towards entertainment content. The evolution is primarily driven by platforms like TikTok, which has fundamentally reimagined how users consume social media content According: Marie La France, vice president of strategy, Dash Hudson In
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Hollywood news outlet Ankler Media is expecting to hit annual revenue of $10m next year. The Ankler – the newsletter written since 2017 by Rushfield and around which Ankler Media has grown – has been on Substack since 2019. Ankler received an investment from Substack to remain on the platform when it
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Fashion and Luxury brands are increasingly leveraging social media to enhance their engagement and brand presence. In the latest Report By Dash Hudsan, we uncover how Fashion & Luxury brands are leveraging the native strength offer by TikTok, Instagram and YouTube to build their brands social strategies. Before we begin,
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In today's dynamic social media landscape, beauty brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, beauty brands are focusing on metrics such as engagement, owned reach and posting cadence to
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Landscape of email marketing is evolving, staying informed about industry trends and performance metrics is crucial. Omeda's Q3 2024 Email Engagement Report offers valuable insights into how email campaigns are performing across the media industry. This quarter, the report analyzes nearly 2 billion emails sent via Omeda'
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Giraffe Social Media has recently released a comprehensive visual guide to understanding the TikTok algorithm and offers strategies for maximizing engagement on the platform. Here are the key points summarized: Why TikTok is Matters * User Base: TikTok has over 1 billion active users globally. * Engagement: Users spend an average of
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Content marketers and social media gurus often tips vague advice like “Create quality content.” But what does that really mean? What defines “quality content” in the realm of social media? The truth is, it’s subjective. Consider the viral dance challenges on TikTok—millions of users see them as engaging