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Snapchat, in collaboration with the Boston Consulting Group (BCG), has released a pivotal report titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India." Key Insights Demographics and Spending Power Population Size: Gen Z in India comprises approximately 377 million individuals, making them the largest
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Goldman Sachs in its latest report, highlights significant growth projections for the creator economy. It is estimating that creator economy could reach $480 billion by 2027, nearly doubling from its current valuation of approximately $250 billion. This growth is driven by several factors, including increased digital media consumption and advancements
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This week job curated for Content Creators. TikTok : is looking for a TikTok Gaming Creator Manager The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for North America (NA) on TikTok, developing and championing best practices in 1:1 management
Not Sure! Do Instagram Hashtags Still Work in 2024? Yes, Instagram hashtags still work effectively. Despite ongoing debates, our expert view is that they remain a powerful tool for increasing your post's visibility. However, a successful hashtag strategy is essential. Simply using trending hashtags won’t cut it;
Pinterest has revealed its top trends for fall 2024, showcasing fresh perspectives in fashion, beauty, home decor, food, and hobbies. As a leading hub for discovery, Pinterest has reported a surge in searches related to fall aesthetics and activities. Notably, interest in group activities has risen, with searches for "
Thinking About Using Reels for Your Holiday Campaign? Reels! have become Meta's fastest-growing content format on Facebook and Instagram, now crossing over 200 billion views each day across both platforms. Short-form video is now the leading content format, so if you want to enhance your marketing messaging, it&